アート×マーケティングのプロになる。アートで日本をワクワクさせる。「喜び、希望、誇りをもつ」 「期待値を超えた感動を創る」 「本気で楽しむ」 「リーダーシップとオーナーシップ」 「小さくても成⻑に目を向ける」 「仲間と心を一つにする」 「Awe(オウ)体験を呼び起こす」
Hisashi Kawakami

As lifestyles and values shift dramatically, AI technologies are rapidly transforming the very structure of industry. Amid these changes, creativity and new ideas are more important than ever, and attention is being paid to the importance of soft power through art and other cultural arts. Meanwhile, in the culture and arts market, the proportion of the Japanese market is decreasing year by year as the global market expands, and Japanese culture and arts, despite having high growth potential, are on the verge of fading as Japan’s population declines.
Therefore, participation and support from other individuals and institutions is needed to make creative efforts to build a virtuous cycle of both Japanese culture and economy.

Since our founding in 2014, we have contributed to the creation of a bountiful community for discovering and rediscovering Japan's unique art culture through international art fairs and exhibitions.
And in recent years, we have been supporting the provision of digital and blockchain (NFT) technologies to enhance the production capabilities of artists, holding exhibitions in cooperation with international curators, and partnering with government agencies and regional authorities to develop sustainable models linking tourism and the Web3 industry.

Through various perspectives and initiatives of art, we aim to become a marketing company that provides opportunities for people to reflect on themselves through the perspective of global issues, creating a new era of “Art Marketing that Excites Japan.”

Despite such grand aspirations, our organization is still in its infancy.
That's why we will do our best to evolve. It may sound dramatic, we are nevertheless determined to do so.
We will make every effort to be honest, kind, and positive, to the extreme.
We sincerely ask for your support and guidance going forward.

CEO: Hisashi Kawakami

Company name

Universal Ad Network Co.,LTD.

Location

[Head office]
Livra Bakuro-cho 7, 1-6-15, Nihonbashi Bakuro-cho, Chuo-ku, Tokyo
103-0002

Establishment

February 2014

Representative

CEO: Hisashi Kawakami

Capital stock

5,000,000 yen

Our Business

Art Marketing Business / Commissioned Operation of Art Fairs and Exhibitions, etc. / IP Business (“FAT Collection” NFT Platform) / Digital Marketing Business / Marketing Research

2014

Feb.

Established Universal Ad Network Co., LTD.

2016

May

Commissioned to operate ART FAIR TOKYO, one of the largest international art fairs in Japan

2019年

Dec.

Launched Art Market Tokyo, a media outlet for the Tokyo art scene

2019

Sep.

Commissioned to operate artKYOTO 2019, an art fair set in Nijo-jo Castle, Kyoto, a World Heritage Site

2019年

Nov.

Opened YORUMACHI, a project aimed at revitalizing the central area of Chiba City

2020

Sep.

Commissioned to operate artTNZ, an art fair in Tennozu, Tokyo

2019年

Dec.

Commissioned to operate artKYOTO 2020, an art fair set in the Kyoto National Museum and the World Heritage Site Nijo-jo Castle

2021

Apr.

"FAT Collection", a digital art production, content IP management, and NFT platform, has been launched.

2021年

Sep.

Implemented a project to expand sales of FAT Collection in Russia as part of the 2021 JAPAN Brand Development Support Project

2022

Jun.

Commissioned to operate the international art fair, art stage OSAKA 2022, in the Nakanoshima/Dojima area in central Osaka

Jun.

Exhibited and sold NFT and physical artowrks from FAT Collection at Daimaru Matsuzakaya department stores in Osaka, Kobe, Kyoto, Nagoya, and Tokyo

Jul.

Participated in the ART FAIR TOKYO 2023 Production Committee

2023

Mar.

Held ART FAIR TOKYO 2023

Sep.

Planned, produced and commissioned to operate art stage OSAKA 2023

Oct.

Planned, produced and commissioned to operate artKYOTO 2023

Dec.

Selected for a grant in the 2023 fiscal year, 2nd term, from Arts Council Tokyo, Tokyo Metropolitan Foundation for History and Culture

2024

Feb.

Held CURATION⇄FAIR, a new art event for the first time under the concept of"elevating art engagement by merging alternate art experiences,"

Jul.

Selected for a grant in the 2024 fiscal year, 1st term, from Arts Council Tokyo, Tokyo Metropolitan Foundation for History and Culture

Sep.

Organized art stage OSAKA 2024 as a member of the executive committee to build momentum for the Osaka-Kansai Expo

Oct.

Commissioned for PR and marketing for Japan’s oldest art fair, ANTIQUE DEALERS’ FAIR & EXHIBITION IN TOKYO 2024

Oct.

Commissioned to operate T3 PHOTO ASIA, an art fair based in Asia that aims to become a hub for the photography market and culture

Oct.

Organized artKYOTO 2024 at Shōsei-en Garden as a member of the executive committee

2025

Feb.

Hosted the second edition CURATION⇄FAIR Tokyo

Jul.

Selected for Commissioned by the Agency for Cultural Affairs, Government of Japan

Jul.

Project Management for “KOGEI GENE,” a program cultivating producers to convey the value of Japanese crafts and antique art to the world

Sep.

[Commissioned Project by the Agency for Cultural Affairs, Government of Japan "FY2025 Art Market Research, Art Ecosystem Infrastructure Development Promotion Project"] Commissioned to conduct domestic market research and project management for the Japan Art Market Report

Nov.

CURATION⇄FAIR Kyoto, exploring Japanese gardens and art, held for the first time at Daihonzan Myokenji Temple and Shōsei-en Garden

2026

Jan.

Hosted the third edition CURATION⇄FAIR Tokyo

May.

[Commissioned Project by the Agency for Cultural Affairs, Government of Japan "FY2026 Art Market Research, Art Ecosystem Infrastructure Development Promotion Project"] Commissioned to conduct domestic market research and project management for the Japan Art Market Report

May.

Commissioned for PR and marketing for KO+GEI 2026

May.

Commissioned for production and  operation for KOGEI GENE symposium

Jun.

Commissioned for PR and marketing for Meibi Art Fair

JP

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EN